Amazon.com (AMZN) Tops eBay (EBAY) in November

For the first time since December 2007, Amazon.com (Nasdaq: AMZN) has topped eBay (Nasdaq: EBAY) in terms of unique website visitors. Typically, Amazon.com's unique visitors lags behind eBay, and Amazon.com actually only beat eBay by 250k visitors in December '07. But, the new Nielsen-Online data surprisingly shows a much larger difference between the two companies.

Nielsen-Online data shows that Amazon.com received 2.244 million more unique visitors than eBay for the month of November 2008. This is a significant gain for Amazon over eBay, and hopefully, for eBay shareholders, this is not a sign of sellers and buyers taking their merchandise and dollars over to Amazon.com.

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Amazon.com, Inc. (Amazon.com) operates retail Websites, which enables its consumer customers to find and discover anything they might want to buy online.
eBay Inc. (eBay) provides online marketplaces for the sale of goods and services, as well as other online commerce, or ecommerce, platforms, online payments services and online communications offerings to a diverse community of individuals and businesses.