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Best Buy (BBY) Introduces Layaway

December 14, 2010 3:00 PM EST
With its stock in free fall today, Best Buy (NYSE: BBY) announced it is offering layaway. The announcement is of course unrelated to the stock action, but nonetheless could be notable.

An e-mail to customers today reads "Best Buy Layaway: Bring home your new home theater in time for the game"

For its layaway program, Best Buy is asking for a 25% initial down payment, plus a 5% nonrefundable layaway fee. Items must total $250 or more to be eligible for layaway. Best Buy will issue clients a card and requests payments ever 2 weeks until the balance is paid.

Shares of Best Buy are down 15.6 percent to $35.18 on its earnings miss and downside guidance.



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