Who Bought Those 300,000 iPads?

Now that the Apple (Nasdaq: AAPL) iPad has been launched, you along with millions of others are wondering if it is worth the plunge. You maybe asking yourself "who bought those 300,000 iPads on its April 3rd launch date"? Piper Jaffray analysts have an interesting survey about who bought the new device upon the launch.

According to the firm's survey of 448 iPad buyers:

• 74% of iPad buyers on launch day were Mac users. The firm said this was in-line with the original iPhone mix. However, the Mac/PC mix shifted towards PC users with subsequent iPhone launches. The firm expects future iPad launches will be similar.
  
  
• 66% are iPhone users and 99% of those iPhone users expect to continue using their iPhone in addition to the iPad. "In other words," Piper Jaffray said, "it does not appear that users are replacing their iPhone with iPads."
  
  
• 96% of the users will also continue using a computer along with the iPad, so it does not appear that the iPad is cannibalizing iPhone or Mac sales among early adopters.
  
  
• 13% of those surveyed had an Amazon (Nasdaq: AMZN) Kindle e-reader. Of those respondents with Kindles, 58% were replacing their Kindle with an iPad.
  
  
• 38% of respondents said they intend to read books with the iPad
  
  
• 10% indicated that they considered purchasing a Kindle, but decided to buy the iPad instead
  
  
• 78% of respondents indicated that they did not consider any other gadgets when deciding to purchase an iPad. 10% considered a Kindle and just 6% considered a netbook. On this the firm said, "We believe that Apple has successfully carved out a new category of mobile devices between the smartphone and the laptop, apparently without cannibalizing its own iPhone and Mac sales."