Apps Genius Successfully Launches Its Celebrity Entertainment Division

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Company Vetting Additional Celebrities Seeking to Monetize and Expand Their Brands Through Social Media Applications

RED BANK, N.J.--(BUSINESS WIRE)-- Apps Genius Corp (OTCBB: APGS), a creator of innovative social games and mobile applications, has successfully launched its Celebrity Entertainment Division with the debut of its “Snookify Me!” app. Since the app was released on November 17th, it has received an overwhelmingly positive response and excellent reviews. Apps Genius’ recently added division allows celebrities an effective method to market themselves: building apps and games around their personas.

Apps have become essential for businesses seeking to extend the life of their brands and products, and they have become part of the overall marketing plans for many major corporations and industries. Apps Genius is determined to help monetize the fan following of celebrities through developing creative social media apps. The company launched its Celebrity Entertainment Division in August 2011 and signed its first deal in October 2011 with Jersey Shore star Nicole “Snooki” Polizzi, for an exclusive partnership to create eight social games and applications. The Division has received significant traction since the launch of the app, and the Company is vetting additional celebrities who are looking to create unique applications and monetize their social media brands. Celebrities and agents are advised to contact the Company at [email protected] for more information.

Adam Kotkin, CEO of Apps Genius, commented: “Since the launch of our Celebrity Entertainment Division, we have seen significant interest from celebrities and agents looking to monetize their social brand. In the wake of the debut of ‘Snookify Me!,’ we are getting an overwhelmingly positive response from app users and celebrities. This reinforces our decision to move into the market for celebrity-endorsed technology products, and we are excited to be part of this new entertainment trend. I am looking forward to increasing the numbers of users for our apps, and signing the next celebrity who would like to participate in the social application market.”

In addition to Apps Genius’ Celebrity Entertainment Division, the Company has created games and apps such as “Bed Bug Alert,” an informational tool for the Apple iPhone™; “My Mad Millions,” a game application for Facebook™; “Slap a Friend,” a game application for the Apple iPhone™; “Bruisers,” a game application for Facebook™; and “Crazy Dream,” an application for Facebook™. The Company intends to continue creating products for both mobile gamers and celebrities.

For media coverage on the launch of “Snookify Me!”, please visit the below links:

• Conan O’Brian gets Snookified
• Wendy Williams gets Snookified
• Snookify Me! Launch party
• A gallery of “Snookify Me!” photos
• Buy for iPhone
• Buy for Android

About Apps Genius Corp

Apps Genius Corp (www.appsgenius.com) develops, markets, publishes and distributes social games and software applications that consumers can use on a variety of platforms. The platforms include social networks, wireless devices such as cellular phones and smartphones including the Apple iPhone™ and standalone websites. Our Entertainment Division focuses on leveraging the fan base of existing social media and entertainment brands to market apps and games developed. To date, we have released several applications including 'Bed Bug Alert,' an informational tool for the Apple iPhone™, 'My Mad Millions,' a game application for Facebook™, 'Slap a Friend,' a game application for the Apple iPhone™, 'Bruisers,' a game application for Facebook™, and 'Crazy Dream' Application for Facebook™. Apps Genius Corp's goal is to develop and publish new titles on a recurring basis that are based on the same property and gaming platform. Examples of this franchise approach are 'My Mad Millions' and 'Rock The House,' currently under development, which both utilize the same underlying platform. A core focus of our Social Gaming and Mobile Application development is to allow users and players to reach across different networks into a virtual application or gaming environment such as Facebook, MySpace, iPhone and Android and be able to play games and use applications from all users no matter what environment they are using the application in.

Forward-Looking Statements

Statements about the future expectations of Apps Genius Corp, and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as that term is defined in the Private Securities Litigation Reform Act of 1995. Apps Genius Corp intends that such forward-looking statements shall be subject to the safe harbors created thereby. Since these statements involve certain risks and uncertainties and are subject to change at any time, Apps Genius Corp's actual results could differ materially from expected results.

Apps Genius CorpAdam Kotkin, 732-530-1267orThe Investor Relations GroupInvestor Relations:Adam Holdsworth, 212-825-3210orPublic Relations:Enrique Briz, 212-825-3210

Source: Apps Genius Corp

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