Webtrends Chosen as Analytics Provider for Trilibis Mobile

PORTLAND, OR -- (MARKET WIRE) -- 10/24/11 -- Webtrends, the global leader in unified mobile, social and web analytics and engagement, has been chosen by Trilibis Mobile to be the company's mobile analytics provider of choice.

Webtrends' analytics solutions will be used specifically to help Trilibis measure activity on its clients' mobile websites and applications. The insights derived from measuring consumers' engagement on these mobile properties will help Trilibis and its customers develop ever more entertaining, engaging and satisfying mobile experiences and, in turn, drive increasing ROI.

Trilibis Mobile is a leading provider of mobile development solutions to major online brands, media companies, enterprises and service providers. Trilibis helps brands to create and curate unique experiences on over ten thousand mobile devices via highly customizable mobile web applications, campaign-oriented promotional programs and next generation sites.

At the core of Trilibis' solutions portfolio is SmartPath, a robust and flexible mobile development platform. Hundreds of mobile web app and sites that generate billions of pages are powered by Trilibis and its platform, SmartPath. To help collect, organize and analyze this vast wealth of mobile data, and to help itself and its customers extract actionable marketing insights, Trilibis turned to Webtrends.

"Trilibis is a true industry leader in mobile development solutions for major brands and we're honored that they have selected us as their mobile analytics partner," said Mike Ricci, Vice President of Mobile with Webtrends. "Our seamless solutions for sites, apps and other digital properties will make it dead simple for a customer of Trilibis to harness the vast power of mobile analytics and begin effectively measuring their programs. Along with other major mobile partnerships, such as our position as mobile analytics provider of choice to brands like Microsoft, RIM, and Hilton, Trilibis is another shining example of Webtrends' continuing strong growth in mobile analytics and optimization."

"Some of our most mobile-savvy customers already rely on Webtrends to measure and understand the engagement and usage patterns on their mobile properties," said Steve Paddon, VP of Products and Services. "By integrating Webtrends directly into our SmartPath platform, we are able to seamlessly offer Webtrends comprehensive mobile analytics suite to our broader customer base."

To learn more about Webtrends analytics solutions visit: http://webtrends.com/products/analytics/mobile/

About Webtrends, Inc. Webtrends is the global leader in unified mobile, social and web analytics and engagement. We help marketers create, measure and improve campaigns for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About Trilibis Mobile Trilibis Mobile is a leading provider of mobile development technology and solutions to enterprises, online brands, media companies and service providers. At the core of Trilibis' solutions portfolio is SmartPath®, a robust and flexible mobile publishing platform that enables development and delivery of highly customizable mobile web applications, promotional programs and sites tailored to over 10,000 handsets. Hundreds of mobile web apps and sites, generating billions of pageviews, are powered by Trilibis. For more information, visit www.trilibis.com.

Web: www.webtrends.com Phone: 1-877-932-8736 Twitter: @webtrends Facebook: www.facebook.com/webtrends

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Media Contact:
Molly Mulloy
Zeno Group
Email: [email protected]
Twitter: @prmolly

Chad Giron
Webtrends
Email: [email protected]
Twitter: @chadgiron

Danielle Gotkis
Director of Marketing, Trilibis
Phone: 510.565.5575
Email: [email protected]
Twitter: @TrilibisMobile

Source: Webtrends